Whiterun is one of the nine Hold capitals in Skyrim and is located in the geographic center of Skyrim. Balgruuf the Greater is the Jarl of Whiterun.
The other Hold Capitals in Skyrim are: Riften (The Rift), Falkreath (Falkreath Hold), Windhelm (Eastmarch), Winterhold (Winter Hold), Markarth (The Reach), Morthal (Hjaalmarch), Dawnstar (The Pale), and Solitude (Solitude Hold).
Hireable NPC’s: Freya the Acolyte of Kynareth, and Uthgerd the Unbroken.
Significant buildings include: War Maiden’s blacksmith, The Drunken Huntsman shop, Belethor’s General Goods, Arcadia’s Cauldron, The Marketplace, The Bannered Mare Inn, Jorrvaskr, and Dragons Reach (the Jarl’s longhouse).